Do you know the difference between SEO and Google Adwords? Well, read this article to find out. Internet marketing offers a cost-effective way of allowing everyone to notice your presence. It is also a great way to generate traffic and direct action regarding sales. Therefore, it is vital to know the difference between these two and below are some of the difference.
1. Tracking of results
With Google AdWords, you can track ads, calculate fees, and return the analysis. Therefore, it is easy to know the ad that is generating the result. In SEO, tracking ads is not easy. It is not possible to control the area or where users display ads.
As far as cost is concerned, Google AdWords is charged based on pay-per-click. On the other hand, SEO is free. However, AdWords has an option to manage the cost to be charged.
3. Layout changes
Most websites linked to Google AdWords don’t need a layout just as you would for SEO.
4. Traffic generation
Traffic generation is slightly slower in SEO than AdWords. The reason is that SEO has the limitation of placing one keyword to get to the top rank. With AdWords, you can link multiple keywords to your website, so traffic to your website will flow right away.